Sweet Insights from Pistachio Crunch
Over the weekend, I found myself visiting the Lindt store in Adelaide and bought two blocks of their Dubai Style Chocolate. At A$20 a block,… Read More »Sweet Insights from Pistachio Crunch
The Many Shapes of the NBD
It’s still amazing to think of how robust the law-like patterns that govern how brands grow. Having done hundreds of the analysis across product categories,… Read More »The Many Shapes of the NBD
Broadcasting B2B Brands: A Waste?
I was watching an on-demand local news one evening, when during the ad break I was served ads that seemed unusual: B2B services. I was… Read More »Broadcasting B2B Brands: A Waste?
Labubu: A sugar rush for the mind
If you haven’t heard of Labubu, there is a couple of hints about your demographic profile. You’re more likely to be older, a male and… Read More »Labubu: A sugar rush for the mind
Browsing for Brands: Marketing lessons from book-hunting
Being in London is always a great opportunity to visit the many wonderful bookstores in town. Despite the ease and convenience of online purchases, there… Read More »Browsing for Brands: Marketing lessons from book-hunting
Under Better Management
I recently went to a café I used to visit frequently in the past. After noticing the different al fresco layout, I also realised they… Read More »Under Better Management
Tariffs: No trivial matter
Along with my degree in Computer and Information Science and before I immersed myself in Marketing Science, I also took a year off my career… Read More »Tariffs: No trivial matter
The Thrill of Chasing Shadow
In my previous post, I wrote that a brand name does not possess a magical power that would grant it a better chance of success… Read More »The Thrill of Chasing Shadow
Branding is just the beginning
When Nudie entered the Australian fruit juice market in 2003, the category was ready for a shake up. Prior to its arrival, consumers could only… Read More »Branding is just the beginning
Serving the Right Song with your Brand
I recently posted on LinkedIn about Apple’s emotive AirPods Pro 2 “Heartstrings” ad. Besides the emotive storyline that focuses on the product feature, there are… Read More »Serving the Right Song with your Brand
Tough Times for Brewing and Dining
Before I began my first job at Citibank, N.A. in Jakarta in the late 1990s, I received an advice, “When you start at a new… Read More »Tough Times for Brewing and Dining
Brand Prestige: an alluring trap
For marketing professionals working with prestigious brands, there seems to be a desire to keep the brand aspirational and desirable. You can see how this… Read More »Brand Prestige: an alluring trap